Movement Trading B.V.
Lovelock, who previously chaired Aurora Fashions, and fellow investor in this fundraising round Adu Advaney, co-founder of Mexx Group, will act as strategic advisers to Opumo.
Mexx was founded in the 1970s by fashion designer Rattan Chadha and his business partner Adu Advaney who supplied private label clothes to department and wholesale stores in the Netherlands. By 1980, this had resulted in the creation of two well-known Dutch clothing brands – Moustache for men and Emanuelle for women. The two brands merged in 1986 to create Mexx, with the company name coming from M (from Moustache) and E (from Emanuelexx, plus XX (an abbreviation for “Kiss! Kiss!”). The brand achieved revenue of over $1 billion.