Adu Advaney is a venture capitalist and investor, and is presently involved in setting up a venture capital fund for early-stage fashion companies in the e-commerce space. Adu's current investments include Spoke (London), Ron Dorff (Paris), Ecole (New York), OPUMO (London) and Frescobol Carioca (London). All investments are held in his 100% owned holding company, Movement Trading BV and focused on a male urban, 'high earning not rich yet, demographic. Adu invests in publicly listed fashion companies and works as an informal advisor to the board of these companies. He served as Vice Chairman of Vilebrequin, the men's luxury swimwear brand.
Adu was Co-founder Fashion Fund One B.V. which was managed by fr2 Capital B.V. a private equity fund focusing on majority investments in mid to late-stage companies that are active in the fashion industry. Established in 2006 by the founders of Mexx, the Fund had around €90 million under management. In addition, Adu was Co-founder of Mexx. Throughout his time with the company he held various positions; Director Mexx Europe, Director Mexx Holland, and Vice-President Wholesale. His last position was President Wholesale and Brands until he departed the company at the end of June 2005. Adu was also a member of the Liz Claiborne Inc. USA Executive Council from 2002 until 2005. Liz Claiborne Inc USA acquired Mexx in 2001.
Adu graduated from the Indian Institute of Technology with a B Tech in Civil Engineering.