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Adu Advaney


Movement Trading B.V.

London, UK

Adu Advaney


Adu Advaney is a venture capitalist and investor, and is presently involved in setting up a venture capital fund for early-stage fashion companies in the e-commerce space. Adu's current investments include Spoke (London), Ron Dorff (Paris), Ecole (New York), OPUMO (London), Frescobol Carioca (London), Sheep Inc. (London) and Apposta (London). All investments are held in his 100% owned holding company, Movement Trading BV and focused on a male urban, 'high earning not rich yet, demographic. Adu invests in publicly listed fashion companies and works as an informal advisor to the board of these companies. He served as Vice Chairman of Vilebrequin, the men's luxury swimwear brand.

Adu was Co-founder Fashion Fund One B.V. which was managed by fr2 Capital B.V. a private equity fund focusing on majority investments in mid to late-stage companies that are active in the fashion industry. Established in 2006 by the founders of Mexx, the Fund had around €90 million under management. In addition, Adu was Co-founder of Mexx. Throughout his time with the company he held various positions; Director Mexx Europe, Director Mexx Holland, and Vice-President Wholesale. His last position was President Wholesale and Brands until he departed the company at the end of June 2005. Adu was also a member of the Liz Claiborne Inc. USA Executive Council from 2002 until 2005. Liz Claiborne Inc USA acquired Mexx in 2001.

Adu graduated from the Indian Institute of Technology with a B Tech in Civil Engineering.

Adu Advaney’s Newsfeed

Joe Browns' Lovelock backs online marketplace

Lovelock, who previously chaired Aurora Fashions, and fellow investor in this fundraising round Adu Advaney, co-founder of Mexx Group, will act as strategic advisers to Opumo.

Adu Advaney’s Background

Movement Trading B.V. logo Movement Trading B.V. logo
Movement Trading B.V.
The Hague, NL
Movement Trading BV is a holding company for the investments of Adu Advaney. Current investments include Ron Dorff (Paris), Spoke (London), Frescobol Carioca (London), Ecole (New York), OPUMO (London), Sheep Inc. (London) and Apposta (London).
Fashion Fund One logo Fashion Fund One logo
Fashion Fund One
2006 - 2014
Voorschoten, NL
Fashion Fund One was a private equity fund focusing on majority investments in mid- to later-stage companies that are active in the apparel and/or accessories segments of the European fashion industry. . Investors in The Fund included well-known fashion entrepreneurs, HNWI and institutional investors. Portfolio companies included: BNS – a JV in Russia & Ukraine and Vilebrequin.
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Other Business Interests

London, UK
The first carbon-negative fashion brand on earth. Encouraging consumers to adopt a sheep to increase awareness of the origin of how their clothes are made. Investing all sheep adoption income into biodiversity projects that mitigate ten times over the carbon dioxide impact of your sweater.
London, UK
Award winning shirts made in Italy by fourth-generation experts. Customers can customize their shirts online to fit body shape and style.
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Previous Non-Executive Positions

Liz Claiborne Inc logo Liz Claiborne Inc logo
Liz Claiborne Inc
Member of the Executive Council
2002 - 2005
New York, NY, USA
Founded in 1976 to provide tailored pieces for women at work, Liz Clairborne Inc became the first company founded by a woman to make the Fortune 500 list.

Adu Advaney’s Education

Indian Institute of Technology (IIT) logo Indian Institute of Technology (IIT) logo
Indian Institute of Technology (IIT)
B. Tech, Civil Engineering
1965 - 1971
Sherwood College logo Sherwood College logo
Sherwood College
1958 - 1964