Beyond the challenges of financial management, broader questions arise when a foundation is set up with a limited life. For a start, donors must think carefully about the way they fund causes. “You need to understand that you are only able to focus on part of a complex problem,” says Melissa Berman, president and chief executive of Rockefeller Philanthropy Advisors.
There are many reasons why a philanthropist would wish to be associated with a charitable work in perpetuity. Naming gifts are closely tied to notions of legacy—efforts to make a difference, to create lasting improvements, to leave a mark that stretches beyond one’s limited time on earth...What makes the idea of perpetuity so attractive to some givers, says Melissa Berman, CEO of Rockefeller Philanthropy Advisors, is simple: “That it will live on after they do..."