There are many reasons why a philanthropist would wish to be associated with a charitable work in perpetuity. Naming gifts are closely tied to notions of legacy—efforts to make a difference, to create lasting improvements, to leave a mark that stretches beyond one’s limited time on earth...What makes the idea of perpetuity so attractive to some givers, says Melissa Berman, CEO of Rockefeller Philanthropy Advisors, is simple: “That it will live on after they do..."
Technology has made it easier for couples, from millennials to older adults, to replace wedding gifts with charitable donations. “I think there’s a growing awareness among millennials that what you do with your whole life should reflect your values,” said Melissa A. Berman, chief executive of Rockefeller Philanthropy Advisors. “Millennials have really pushed this into the forefront.