Social distancing and remote working have forced us to spend more of our lives in the digital world. The impact of Covid-19, together with the rise of new media channels and misinformation online, have resulted in the digital world becoming as important as the real-world. It is more critical than ever, therefore, to manage an accurate digital presence and monitor your reputation online to get ahead of threats that can damage you and your brand.
The Benefits of the Digital Briefcase
The Digital Briefcase process begins with a comprehensive inspection of your current digital footprint to pinpoint your persona online, goes on to identify any threats to your reputation and detect any competing identities. The resulting extensive report will outline recommendations to enhance your digital persona and protect your reputation.
Concurrently, our research and profile management team will create your Marque Profile; an elegant and accurate digital asset providing factual and engaging content about you online. Expertly Search Engine Optimized, your Marque Profile will become a critical element of your digital footprint.
Our real-time web monitoring and social listening tools will ensure you are promptly informed of any online threats and issues that could harm your reputation and brand. As part of the Digital Briefcase Service, you will receive monthly reports summarising relevant coverage as well as sentiment analysis on the web and social media.
Our expert team will be on hand to offer practical advice to remedy issues online or enhance your digital persona. An introduction to one of our partners may be required to resolve any significant issues identified which call for specialist intervention.
Elements of the Digital Briefcase
Our service and tools ensure that you have an effective insurance policy for your digital presence and reputation online.